Services & Benefits
Proven ability to conceive, develop and direct the implementation of fully-
integrated marketing promotions including print, TV, radio, outdoor
advertising, direct mail campaigns, telemarketing efforts, point-of-sale
collateral materials, premiums and displays.                                   
  • Achieved close rates up to 35%

Identifies sales opportunities and target markets; develops pricing and
new mix of service plans.  
  • Generated $400,000+ incremental revenue within 1st year of launch
                                                                   
Successful experience developing, enhancing and launching products.
  • Increased product sales by 208%
                                                 
Over 8 years of successful marketing, including experience within a variety
of distribution channels and with events, sponsorships and co-op
strategies and tactics.      
  • Resourceful at stretching budget resources      
  • Increased intercarrier revenues by 260%       
  • Kick-offs rated “best-ever” by sales team
                                                                       
Effectively directs in a matrix organization including ad agencies, market
research, public relations and telemarketing firms, numerous inter-
departmental teams and  direct reports                                        
  • Earned three performance awards for exceeding goals

Extensive computer systems and office automation experience;
PC proficient.                                
  • Net savings of over $300,000  generated
  • Saved tens of thousands of dollars by developing and implementing
    
budgeting,  literature distribution and intercarrier service systems
Rates
  • $115 / hr
Services & Rates
          Toukan Consulting         Results-Driven.     Quality-Oriented.